It was an emotional moment for many at the Nigerian Entertainment Conference 2015 held at Eko Hotels and Suites, when Audu Maikori CEO of Chocolate City Music announced his plans to retire come June 2015.
According to him, his decision was based on the need to further
strengthen the company and allow for the injection of new ideas into the
system. He however did not reveal who will replace him.
‘I have headed Chocolate City for the past 10 years and its been the
most amazing period of my life despite the many challenges that came
with it. There were times, I would get home and wished I wouldn’t have
to go to work the next day. Some other times, artistes will need money
and even though unavailable, we still have to find a way.
At this point I have decided to step down as CEO of Chocolate City to
allow for the younger generation to steer the ship. My resignation
takes effect from June, but I wont disclose who will take over from me
until then’, he said.
His announcement came shortly after one of the label’s super stars,
MI had spoken explicitly about why record labels will continue to
operate in the industry for a long time to come,
‘At Chocolate City, we have adopted what I will like to call the “360
deal” approach. This caters for the artiste as a brand in totality and
seeks to promote and better his craft, sales, management, endorsement as
well as appeal to fans, rather than just sell his albums’
MI later announced the merger of his Loopy Music with Chocolate City
and a compilation album which will be released exclusively on STAR Music
App.
The record label has had Maikori chair its affairs since it was
founded in 2005 and presently boasts well over 10 artistes including MI,
Ice Prince, Jesse Jagz, Ruby Gyang, Nosa, Victoria Kimani, Loose
Kaynon, DJ Caise, DJ Lambo and others.
Who do you think his successor will be, M.I Abaga?
Let’s hear your thoughts.
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